Namiko Surf Co.
Wednesday, December 13th, 2006Surfing hit me hard from day one. So coming into SL, the first thing I did was venture to the beaches in my pasty, white goth skin and tatts and somehow met some of the warmest and friendliest people in SL… Good thing.
A new friend gifted me with a swimsuit so I could get out on the water that day, but afterwards, I discovered how difficult it was to find surf clothes and swimwear that I would wear. There’s a big difference between the kind of bikini you’d wear for sunning at Laguna and what you would wear surfing the breaks at Amore. It’s a different look, a different fit, and a completely different lifestyle…
So it became a bit of an obsession… the desire to create surf clothes and swimwear that would reflect a kind of lifestyle that is fresh, healthy, youthful and natural… embracing natural, organic and sustainable fibres and textiles… designs that were inspired by diverse surf destinations like Indo, Japan, India, Ireland and South America. And flowing out of all of this was the need to ensure that the time spent in SL wasn’t purely hedonistic… that it had a purpose. A real potential to make a difference. To help change things in real life.
And here we are… opening a new surf company, Namiko Surf Co., in Second Life with the mission to bring a portion of the profits to a real life cause — to support the protection and enjoyment of oceans, waves and beaches worldwide via Surfrider Foundation.


Have a suggestion? A criticism? Wanna surf for the Namiko Surf Co. team? Come on and IM Keala Mimistrobell in-world.
See you on a wave,
Keala


